Visitate l'Italia! Promozione e pubblicità turistica 1900-1950

’Visitate l'Italia! Promozione e pubblicità turistica 1900-1950’ is the new exhibition at Palazzo Madama from 13 February to 25 August 2025.

The exhibition illustrates the fascinating history of Italian tourism promotion from the end of the 19th century to the second post-war period, through the evolution of tourism posters created by the protagonists of Italian illustration.

The Sala del Senato is divided into five large sections housing over two hundred posters, hundreds of illustrated guides and iconic historical objects.

The posters range from sceneries of the Alps to islands, from thermal waters to cultural monuments and the fascinating graphics become the ideal medium for the promotion of Italian tourism in the early 1900s.

Discover here more information.