The Palaolimpico, now Pala Alpitour was built in 2005 to host the ice hockey competition during Turin 2006 Olympic Winter Games. On De- cember 2009 Live Nation Italy became the main shareholder of Parco- limpico srl., the managing company of Turin 2006 Olympic venues. The Pala Alpitour is the largest indoor arena in Italy. The project by Arata Isozaki and Pier Paolo Maggiora, is characterized by its innovative use of glass and steel elements. It holds a great location within the urban network, is well connected by the public transportation and has large parking areas within walking distances. The facility is very flexible, it can be modulated with different configurations and capacities up to 15.674 pax. It can also hold different types of corporate and entertainment events. Its unique entrance hall of 4.000 sqm plays an important feature for gathering different kinds of sponsorships.