Choosing the Lavazza Museum means to have a cooffe-flavored multisensory experience: a journey through the aromas, sounds and images of a historic company.
The experience starts right from the interactive espresso coffee cup that will guide you along a customised, highly experiential itinerary.
You will start from “Casa Lavazza” where the main milestones from over 125 years of the company’s history can be retraced; then you will proceed to “La Fabbrica”, an area dedicated to coffee production processes. Instead, the ritual of coffee is celebrated in a place called “La Piazza”: an open, sociable setting, reminiscent of a typical Italian square from the sixties.
Lavazza also means creativity, and this concept is express in a unique area called “L’Atelier”, whose images and installations give the impression of a film set. Here, young visitors can attend educational workshops, while adults rediscover some iconic characters from their childhoods. Following the stairs down from the upper floor you can step inside the area called “L’Universo”.
You can't miss this immersion in the world of coffee that ends with a taste of the Coffelier's creations of the Lavazza Museum.
For more information visit Lavazza Muesum's website!