About us

Born in Torino in 2009, Incoming Experience - hotel group and services - has 120 members and can accommodate over 10.000 people, thanks to nearly two decades of experience in the hospitality industry.

We support organizers of congresses, conventions, sports events, trade shows, and incentives with their accommodation management, providing a flexible hotel booking platform and a wide selection of hand-picked properties. We streamline the search for venues, convention centres, and locations for dinners and social events, while also organizing tailored experiences and team-building activities.

The group includes hotel and non-hotel accommodations (3, 4, and 5-star hotels, aparthotels, relais), event locations and venues, tour guides, transportation services (buses, minivans, private chauffeured transfers), outdoor (cycling & trekking) and food and wine experience providers (wineries, restaurants, farm stays), and event services (catering, hostesses, audiovisuals).

MISSION

We dream big, we create network, we take care of every trip.

• We plan strategic marketing activities for Turin and Piedmont, in collaboration with Turismo Torino, Visit Piemonte and Piemonte Incoming.
• We take our partner around the world partecipating in trade fairs, workshops, sales missions and educational tours and through our digital and press communication activities.
• We offer our clients the best accommodation solutions, an always updated range of experiences and flexible and accurate support.

OUR HISTORY

2009 Incoming Experience - hotel group and services - is founded in Turin, a new model with two core products - hotels and experiences - for tour operators and sports event organisers.

2013 Incoming Experience receives official recognition from the Piedmont Region and the following year becomes a partner of Turismo Torino e Provincia.

2017 The new website is online,  with the first tool for event accommodation management in Piedmont. The programme of fairs and sales missions is developed in Europe and foreign markets are strengthened.

2019 Incoming Experience celebrates its 10^th anniversary with over 100 members and a record year for events.

2021 18,000 overnight stays sold with Voucher Vacanza , a promotion created in collaboration with Regione Piemonte.  Incoming Experience becomes a partner of Piemonte Incoming and ViA(E) per viaggiare.

2023 Presentation of the new logo and the new brand identity. The events unit  grows and develops in the IE MICE division. The experience catalogue becomes a marketplace.

STAFF

Ezio Fracei

President

Silvia Cordero

CEO

Mauro Coro

Sales Director

Alice Giordana

Marketing & Event Manager

Irene Pentenero